Pet Impact · CASE STUDY

250% Growth in Local Leads for Aura Clean in Toronto, Canada

+150%

Organic Reach

~24h

Lead Response Time

~£0

Monthly Ad Spend

The Hidden Problem.

Aura Clean had a great service but a massive digital blindspot. They were invisible to AI and local search because their content lacked Local Intelligence.

Key Issues:

Zero visibility in Google Local Map Packs.

"Boring" content that Gen-Z and modern homeowners ignore.

Lack of Semantic Data, making them invisible to AI-driven search.

Before Our Intervention

Local Search Visibility

Low

Engagement Rate

N/A

AI Search Presence

The Innovative Strategy. The Framework

STEP 01

Critical Layer

We fixed the technical mess and injected Semantic Triples into the site’s DNA.

STEP 02

Conversion Layer

Optimized every page to turn local “searchers” into “paying customers.”

STEP 03

Differentiator Layer

Launched a Bold TikTok Strategy to build Visual Trust through raw, real content.

STEP 04

UX Layer

Built a lightning-fast, Google-first mobile experience for Toronto & GTA users.

How we Changed the Game for Toronto Office Cleaning

We didn’t just write blogs; we built a Semantic Map. We defined Aura Clean as the dominant authority for office cleaning in Toronto so Google and AI knew exactly who to recommend. By moving away from thin content and focusing on high-intent clusters, we forced the algorithm to take notice of their specific local expertise.

We reconstructed the content strategy around user intent and semantic relevance, engineering every page to answer specific questions Toronto business owners ask.

Mapped 47 high-intent search queries to dedicated service pages
Reduced bounce rate by 62% through strategic information architecture
Increased average session duration from 1:24 to 4:17 minutes

We built a comprehensive entity graph connecting the brand to Toronto’s commercial cleaning ecosystem, enabling Google to understand topical authority at scale.

Secured 23 backlinks from DA 70+ publications and industry authorities
Achieved average referring domain authority of 68 (industry avg: 34)
enerated 310% increase in organic referral traffic within 8 months

Strategic outreach focused exclusively on domain authority and topical relevance, scrutinising every backlink for long-term SEO value and brand association quality.

Secured 23 backlinks from DA 70+ publications and industry authorities
Achieved average referring domain authority of 68 (industry avg: 34)
enerated 310% increase in organic referral traffic within 8 months

We optimised the conversion pathway for decision-makers with purchasing authority, building confidence at every touchpoint for facilities managers and property owners.

Redesigned 12 commercial service pages with authority-driven CTAs
Increased qualified lead submissions by 340% year-over-year
Improved cost-per-acquisition by 58% through targeted intent optimisation

Google-First Impact — Rescuing keywords from the Invisible Zone

Real Results No Fluff.

Within just 12 months, our Local Intelligence strategy drove remarkable growth for Aura Clean, turning invisible keywords into market dominance in Toronto.

1: 78%

Total Keyword Growth.

Massive increase in ranking keywords across all target areas

2: 23%

YoY Impressions.

YoY Impressions. Year-over-year visibility boost in local search results

3: 14%

Keywords ranking in the Top 10.

High-value terms now dominating first-page results

Toronto market is competitive, and we struggled to get noticed. Within 12 months of working with Local Intelligence, our visibility improved and enquiries started coming in.

Tony Sideris, CEO at Aura Clean

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